Michaela Williams shares in her blog “Thinkings of a Public Relations Student” about the recent PRSSA event at the University of South Florida.
I was happy to be invited by one of the PR professors and to share the PR stories about Valpak. I love playing the part of the story teller, and sharing Why a Coupon Company would need a public relations manager. What is the bigger story? What type of reporters, editors and bloggers would be interested in hearing about saving money? With the recession and economy, savings has become a huge story for personal finance, consumer, lifestyle reporters and editors, not to mentions thousands of bloggers who help us save money every day.
‘The four tracks discussed are professional, consumer goods pr, career readiness and social media. Students will learn how to get connected through networking, learn ways to strengthen their social media brand, will have an opportunity to gain experience in marketing and advertising through a possible paid internship for Cox Target Media and learn how to use electronic press releases.
Guest speakers include Nancy Vaughn, owner and principal pr and marketing director of White Book Agency; Glenn Selig, CEO of Selig Multimedia Inc.; Antony Francis, president of Head of Lettuce Media; Marsha Strickhouser, public relations manager at Valpak and Cox Target Media; and Angela Walters, president of the Tampa Bay chapter of PRSA.”