Leader of the Pak

Leader of the PakLeader of the Pak

Valpak’s Michael Vivio in Tampa Bay Business Journal

Tampa Bay Business Journal deputy editor Chris Wilkerson was staying on top of emerging trends and changing climate in the media industry. He was interested in Valpak – a 45-year-old company in Tampa Bay – that had recently expanded it’s print facility, but also was increasing its digital offerings at a rapid pace.
Chris was able to take a tour of the Valpak Manufacturing Center in St. Petersburg, and then sit down with Valpak and Cox Target Media’s president, Michael Vivio.
He spent several hours discussing details, drawing out anecdotes and trying to understand larger concepts including the evolution, transition and disruption of media.

Here is the article that Chris wrote, and the photographs taken.

I was blown away. Read for yourself.


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