I once heard – be prepared for anything, because it’s not IF it happens to you, it’s when.
For this reason, PR people love to hear about crises communications.
When we were hiring a director at a university I used to work at, one of our most important questions was – what type of crises have you been through?
Union talks? Layoffs? 60 minutes interviews? investigations? FBI questioning?
These are stories you don’t often hear bantered about. Mostly because ethics prevent us from sharing dirty laundry with other clients, employers and certainly not media.
It’s why PR people love hanging out with each other. They understand each others’ pain.
We know it’s just a matter of time when we are – as we would say reading the morning paper- “Next!”