With the exception of ABC Scandal (AKA “The Fixers”) and news, I don’t watch a lot of television. Usually it’s when I’m at the gym and six televisions are on that I get my fix of sitcoms and reality shows.
Last night, “Trophy Wife” was on. I normally would not have watched it, mostly due to the title (agreed upon here by Time magazine), but the story line of a lawyer asked to step in and be interviewed on camera after a huge oil spill was interesting. Living in Florida on the Gulf of Mexico, it was also deja vu.
The funny thing was that the character, Pete (Bradley Whitford who was magnificent in “The West Wing”) was a lawyer, and not a PR person.
But not a PR person.
He ended up fainting and having what they thought was a heart attack during his interview.
It ended up that he had had too many cupcakes and unhealthy snacks while preparing for the interview. It was not a heart attack.
It was actually pretty funny, and I wish the show wasn’t cancelled.
Today, when I saw this email from George Washington University about their Master’s degree in strategic public relations, I had to think that Pete
could have used this. (Along with some breathing exercises.)
5 Commandments of Strategic PR
1) Know your audience – Communicate meaningfully, effectively and with purpose.
2) Become a conduit – Facilitate real conversations and drive timely, appropriate follow through.
3) speak through actions – Be socially responsible, transparent and proactive.
4) establish credibility – Earn trust, maintain respect and manage your image.
5) Make it count -Contribute real, measurable results and leverage data to plan your next move.