Here’s the press release:
Valpak Promotes Savings on the Go Through IndyCar Partnership with Rahal Letterman Lanigan
(LARGO – May 22, 2014) — Valpak, a leader in local print and digital coupons, announces a partnership with Rahal Letterman Lanigan (RLL) Racing to kick off this weekend at the Indianapolis 500 and continue through 2015.
The partnership combines America’s love of racing with Vapak’s loyal audience, reinforces the convenience of mobile apps on the go and supports Valpak’s automotive offerings, which continue to be a favorite with the Valpak audience.
The Valpak logo will be featured on the No. 15 National Guard Honda-powered IndyCar driven by Graham Rahal, as well as the No. 16 Honda-powered IndyCar driven by Oriol Servia thus spreading the Valpak savings message nationwide on the Verizon IndyCar Series circuit.
Valpak’s envelopes – mailing July 22 through August 18 – will support the partnership. The Valpak envelope will include an augmented reality (AR) component and will be mailed to more than 40 million households throughout the United States and Canada.
On Friday, May 23, Valpak will invite their social media followers to share in the experience and excitement of the Indy 500 and will share special photos and messages with racing fans throughout the weekend on Facebook, Twitter and Instagram.